Whenever one is making a sales pitch or proposing an idea, one needs to ensure that this presentation is happening in an atmosphere suffused with pleasantness. The joyous relaxed state contributes to a great extent, to the success of the pitch. Thus, the most important task of communication is to create this ethos of pleasantness.
Indira Gandhi has said, ‘You cannot shake hands with a clenched fist’, and yet most of the time one communicates with the eagerness of the communication to happen, caring ever so slightly about the clenched fist.
Community and communication find their origin in the Latin word ‘communis’(noun) which means common. Thus, the purpose of communication is to promote sharing; create a community. One may be tempted to restrict to the scientific definition of the term which states communication to be an exchange of ideas, information and knowledge. However, in an evolved society with complex interwoven relationships, the purpose of communication is to continuously infuse pleasantness between people, groups, and environs.
Communication supplies the conditions of wholesomeness within which important decisions are made; the decisions that bring about transformation and evolution. It is only the interaction between the human and/or nonhuman elements in an environment that enable all growth and progress to take place.
Hence, as a communicator it is one’s responsibility to examine the purpose of every message that one transmits. Has the message been sent out only to pass on information and ideas, or has it been relayed to form a shared value-based connection? It is only in the latter case that one will command an influence over the other and encourage conducive decision-making.
A piece of communication fostering wholesomeness leaves the after effect of positivity and empowerment for all. These sentiments then become the magnet that draw people and other resources to the influential speaker and/or writer. So, it is not always difficult to communicate sensibly.
One only needs to consistently promote an all-pervading sense of blissful relaxation through their communication, so that life altering evolutionary decisions are made. This is called positive communication which involves both verbal and nonverbal aspects. One can easily acquire these skills and aggregate the true benefits of communicating with influence.
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