It is a common practice or prevalent predominant thought among sales executives that sharing their own reasons for a sale with the customer would motivate him/her to make the purchase. The salesperson thinks that if he/she impresses upon the customer the…

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By Prabhneet Kaur A famous American landscape photographer Ansel Adams once said, “You don’t take a photograph, you make it”. I couldn’t agree more. My mobile phone is always full of pictures, some random, others that have sentimental value. And I hold…

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